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Brand Story
Laverne is the core campaign team for the Philippine mayoral election, dedicated to enhancing voter recognition through unified visual symbols. The 10,000 customized election T-shirts were used for campaign rally displays, volunteer uniforms, and voter interaction—key carriers for team image communication. Due to fixed election schedules and fierce competition, high requirements were set for color accuracy (matching the team's signature blue-white colors), wearing comfort (adapting to the Philippine tropical climate), and durability.
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Brand Goals
Laverne's team aimed to obtain 10,000 high-quality election T-shirts within 20 days, requiring:
① 100% color matching with team logos to strengthen visual unity;
② breathable and durable fabrics suitable for outdoor high-frequency promotion;
③ stable quality without defects to avoid damaging the campaign image. Ultimately, the T-shirts would enhance team recognition and support the smooth progress of campaign activities.
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Challenges
Extreme Color Accuracy Requirements: The team's signature blue-white colors are core for voter recognition; color deviation could cause confusion. Strict consistency between sampling and mass production was required (ΔE ≤2).
Quality Scenario Binding: T-shirts needed to be used frequently in high temperatures, requiring "breathability", "print abrasion resistance", and "no deformation after multiple washes"—making fabric and process selection challenging.
Tight Delivery with Zero Tolerance: Delivery had to be completed before the intensive campaign period; the entire "sampling-production-inspection" process needed to be finished within 20 days, with delays potentially affecting promotion plans.
Solutions
5 Samplings to Lock Color Matching: A 3-person color calibration team output 5 color cards (for the team's core blue and white) within 48 hours, tested with professional colorimeters. The 5th sampling (ΔE=1.8) was approved; 30 pieces were rechecked before mass production to ensure consistency.
Rapid Supplier & Fabric Selection: 3 qualified suppliers were screened within 24 hours; 180g combed cotton fabric (breathability 3500g/(m²·24h), adapting to tropical climates) was customized. Qualified reports for formaldehyde and color fastness were obtained within 2 days, with production starting simultaneously.
Full-Process Quality Control:
- Production: 2 exclusive lines ran in parallel with "cutting-printing-sewing" seamless flow; 100 pieces were sampled every 2 hours (focusing on print alignment error ≤1mm and smooth sewing without thread skipping);
- Pre-Delivery: 100% inspection, with 48-hour outdoor exposure tests to ensure no discoloration;
- Batch Delivery: Shipped in 3 batches as required, with quality reports for each batch to fit distribution rhythms.
Early Delivery Supports Campaign: 10,000 T-shirts were produced in 18 days, reserving 2 days for distribution, ensuring all volunteers were uniformed before the intensive campaign period, enhancing visual communication.
Dual Compliance of Color & Quality: The T-shirts received "100% match to team logo" feedback; breathable fabrics and durable prints 适配 high-frequency use, with zero returns due to quality issues—becoming a "plus" for the team's image.
Long-Term Cooperation Foundation: With scenario-based understanding of "political promotion materials", Gahumi became the preferred partner for Laverne's subsequent custom projects (posters, flags, etc.).
🚩About the Customer
Laverne's team is the core operator of the Philippine mayoral election, responsible for campaign strategy execution, image communication, and supply preparation. It focuses on enhancing voter recognition through a unified visual system and has strict screening standards for partners' response speed, color control, and quality stability.
🚩About Gahumi
Founded in 1994, Gahumi is a comprehensive fabric-printing enterprise integrated with product R&D, design, manufacture and sales. We offer a full line of fabric-printing products, including towels, golf towels, flags, advertising T-shirts, sports items, fans’ scarves, hats & caps, and other election accessories, etc.
Based on 31 years of manufacturing experience, we have been exporting products to the US, Europe, East Asia, Africa, and the Middle East, and have established long-term partnerships with companies around the world.
With over 300 highly qualified employees and 3 manufacturing facilities covering a total area of 5,000 square meters (including a raw material center, sewing center, fully automatic printing center, and assembling center), our clients benefit from lower manufacturing costs and timely mass production for market launch.
The Solution
Display finished sample T - shirts of different techniques to enable customers to make intuitive comparisons.
Gahumi's professionalism exceeded expectations: 5 samplings made the election T-shirts perfectly match our team colors. The 10,000 pieces delivered 2 days early showed no fading or deformation during two weeks of outdoor rallies. They don't just understand production—they understand the campaign's demand for 'flawless details'—a trustworthy partner.
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FOR CUSTOM YOUR BRAND
